you know how when you buy food and there's a recipe on the box and it's some random recipe that uses as much as possible of the product? well usually i'm not interested in cream of celery soaked chicken breasts, but in the case of hershey's cocoa, i'm interested. you couldn't possibly come up with a recipe that uses too much chocolate.

hershey's "perfectly chocolate" chocolate cake
recipe here.
soo cook it in a 9x13, then poke holes in the cake while it's still warm and pour sweetened condensed milk and caramel over the top. enjoy immediately.